Rules Of Engagement

We have created our social media sites to foster conversations around who we are, what we do and what it is like to work here. They have not been created to market, advertise or promote our products, brands or securities.

These Terms are intended to ensure that meaningful, constructive, and transparent discussions take place on our social media sites. By using any of our social media sites, you agree to comply with these Terms. You also agree to comply with any other applicable platform specific terms of use (e.g. Facebook’s Statement of Rights and Responsibilities, Twitter’s Terms of Use, etc.).

Our social media sites are not intended for anyone under 18 years of age, and all contributions must be made by people who are 18 years of age or older.

You are responsible for all contributions you make on our social media sites. We do not make any commitment to respond to every contribution.

We expect all contributions to be polite, and relevant to the topic that is being discussed. Accordingly, your contributions must not:

• be inappropriate, offensive, abusive, defamatory, racist, hateful, sexist, obscene, homophobic, inflammatory or irrelevant to the topics being discussed;
• be indecent, sexually explicit or pornographic;
• be false, inaccurate, misleading or based on rumors;
• be excessively repetitive or constitute ‘spam’;
• be threatening;
• be unlawful;
• reveal the personal information of any other person;
• infringe any third party’s intellectual property rights (such as copyright, database rights, trade secrets, confidential information or trademarks);
• impersonate any other person;
• offer to sell or solicit an offer to buy any securities of Philip Morris International Inc.;
• advertise, promote, market or endorse our products and brands; or
• advertise, promote, market or endorse any other third party, or any third party’s goods, services or brands.

We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our social media sites constitutes a violation of any applicable law, their intellectual property rights, or of their right to privacy.

The views expressed by other users on our social media sites do not represent our views or values.

We monitor our social media sites to ensure contributions are relevant and comply with these Terms.

We may (in our sole discretion) prevent any contribution from being posted on our social media sites, or remove any contribution from our social media sites, if we do not think that a contribution complies with these Terms or any other applicable platform specific terms of use. We shall be under no obligation to notify you of any such decision.

One or more violations of these Terms or any other applicable platform specific terms of use may result in your being banned or blocked from our social media sites. Banning or blocking accounts from our social media sites is in our sole discretion.

We do not use our social media sites to respond to customer service queries for the Coalition Organizations.

• American Apparel and Footwear Association
• Arizona Trucking Association
• BrandShield
• Florida Petroleum Marketers Association
• Florida Retail Federation
• GrindStone
• Illinois Manufacturers’ Association
• Illinois Retail Merchants Association
• International Coalition Against Illicit Economies (ICAIE)
• Investigative Consultants
• Levi Strauss Co.
• Los Angeles County Sheriff’s Department
• Merck
• Michigan Chamber of Commerce
• Michigan State University Center for Anti-Counterfeiting and Product Protection
• Michigan Trucking Association
• National Association of Manufacturers
• National Intellectual Property Rights Coordination Center (IPR Center)
• Pennsylvania Chamber of Business and Industry
• Pennsylvania Food Merchants Association
• Pennsylvania Motor Truck Association
• Philip Morris International
• Police Officers Association of Michigan
• Procter & Gamble
• Sanofi
• SAS
• Sayari
• Tommy Hilfiger
• U.S. Chamber of Commerce
• USCIB

Instead, please visit the respective website of the Coalition Organization you wish to contact for further information on how to submit customer service-related queries.

We do not guarantee that the content we make available on our social media sites is fully accurate, complete, or current. The content is provided for general information only and should not be relied upon or used as the basis for making significant decisions without consulting primary or more accurate, more complete, or more up-to-date sources of information. Any reliance upon the content on our social media sites shall be at your own risk. Our social media sites may contain historical information. Historical information is not necessarily current and is provided for your reference only.

Any “follows,” “likes,” “retweets,” or similar indications by us are not, and should not be construed as being, an endorsement of any kind.

While we have official social media sites on external social media platforms this does not mean that we endorse those platforms or that we are responsible for their products or services.

If you access external social media platforms, you do so at your own risk, and we are not responsible for any losses or other damage you suffer as a result of such use.

You may share content that we post on our social media sites, provided that you do not modify it.

USA-IT initiative social media sites are operated by the @InsidePMI team on behalf of the Coalition Organizations.

• American Apparel and Footwear Association
• Arizona Trucking Association
• BrandShield
• Florida Petroleum Marketers Association
• Florida Retail Federation
• GrindStone
• Illinois Manufacturers’ Association
• Illinois Retail Merchants Association
• International Coalition Against Illicit Economies (ICAIE)
• Investigative Consultants
• Levi Strauss Co.
• Los Angeles County Sheriff’s Department
• Merck
• Michigan Chamber of Commerce
• Michigan State University Center for Anti-Counterfeiting and Product Protection
• Michigan Trucking Association
• National Association of Manufacturers
• National Intellectual Property Rights Coordination Center (IPR Center)
• Pennsylvania Chamber of Business and Industry
• Pennsylvania Food Merchants Association
• Pennsylvania Motor Truck Association
• Philip Morris International
• Police Officers Association of Michigan
• Procter & Gamble
• Sanofi
• SAS
• Sayari
• Tommy Hilfiger
• U.S. Chamber of Commerce
• USCIB

The terms “USA-IT initiative”, “initiative“,“we”, “us” and “our” refer, as appropriate in the context, to USA-IT initiative.

If you wish to complain about any contribution posted to our social media sites, please contact our @IllegalTradeUS team at contact@usait.org. When you submit a complaint, please outline the reason for your complaint, and specify where the contribution you are complaining about is located. We may request further information from you about your complaint before we process it. We will then review the contribution and decide whether it complies with these Terms.

We respect the intellectual property rights of others and we expect you to do the same. You warrant that all the content you post on our social media sites is your own original work, or if it is covered by intellectual property rights owned by a third party, you warrant that the owner of the content has granted you permission to use the content consistent with the manner and purpose of your use.

Using our social media sites to distribute unauthorized copies of copyrighted material is strictly prohibited.

Repeat violations of a third party’s intellectual property rights may result in the banning or blocking of your account from our social media sites. We have sole discretion to take any such action. Any action or inaction of us shall not be construed as any endorsement of any intellectual property rights infringement claim.

Please note that by contributing to our social media sites, you are granting PMI a non-exclusive, worldwide, transferable, sub-licensable, royalty-free right to freely use, display, copy, edit, alter, republish, redistribute, or otherwise use your contribution in any way we decide (whether for commercial or non-commercial purposes) in any media or through any distribution method. You are responsible for ensuring that you can grant us this right.

If you think that any work on our social media sites has been copied in a manner that constitutes an infringement of intellectual property rights, please contact our our @IllegalTradeUS team at contact@usait.org.

On our social media sites we may include links to other sites. Some of them might be operated by us, and some of them might be operated by third parties. These links are provided as a convenience to you and as an additional way to access the information in those other sites. We have not necessarily reviewed all the information on other sites and are not responsible for the content of any other sites or for any products or services that may be offered through other sites. We will not be liable for any loss or damage that may arise from your use of them.

Third-party sites may contain information with which we do not agree. Inclusion of links to other sites should not be viewed as an endorsement of the content of linked sites.

Different terms and conditions may apply to your use of any linked sites. You understand that all information (such as data files, written text, computer software, music, audio files or other sounds, photographs, videos or other images) to which you may have access through links to other sites are the sole responsibility of the person from whom such content originated.

To find out more about how we handle information about you, including what information we collect, the purposes for which we use it, with whom we share it, and how we protect your privacy, please www.usait.org/privacy-notice/

Your use of our social media sites is at your sole risk. Our social media sites are provided on an “as is” and “as available” basis. Where possible, we may restrict your access to our social media sites or any feature or part of them at any time. We disclaim all warranties of any kind, whether express or implied, including the implied warranties of merchantability, satisfactory quality and fitness for a particular purpose and any warranties that material on our social media sites is no infringing; that access to the site will be uninterrupted or error-free; that our social media sites will be secure; or that information on our social media sites will be complete, accurate or timely.

If anyone brings a claim against us related to your actions or contributions, you will indemnify and hold us harmless from and against all damages, losses, and expenses of any kind (including reasonable legal fees and costs) related to such claim.

To the fullest extent permitted under applicable law, you understand and agree that we shall not be liable for any direct, indirect, incidental, special, consequential, punitive, or any other damages relating to or resulting from your use of or inability to use our social media sites. These include damages for errors, omissions, interruptions, defects, delays, computer viruses, your loss of profits, loss of data, unauthorized access to and alteration of your transmissions and data, and other tangible and intangible losses. This limitation applies regardless of whether the damages are claimed under the terms of a contract, as the result of negligence, or otherwise, and even if we or our representatives have been negligent or have been advised of the possibility of such damages.

The laws of New York, United States of America, govern these Terms and your use of our social media sites, and you irrevocably consent to the exclusive jurisdiction of the competent courts located in New York, United States of America, for any action to enforce these Terms. We recognize that it is possible for you to obtain access to our social media sites from any jurisdiction in the world, and we have little practical ability to prevent such access.

Our social media sites have been designed to comply with the laws of New York, the United States of America. The businesses conducted by the Coalition Organizations operate in various countries throughout the world and comply with the laws of the particular jurisdictions in which they operate. If any material on our social media sites, or your use of our social media sites, is contrary to the laws of the place where you are when you access it, those social media sites are not intended for you, and we ask you not to use our social media sites. You are responsible for informing yourself of the laws of your jurisdiction and complying with them.

We may change these Terms without informing you. It is your responsibility to check periodically for any changes we make to these Terms. Your continued use of our social media sites following the posting of any changes to these Terms means you accept the changes.